The Automotive Market Values and Change

As in any sector of a globalized economy, the automotive industry has undergone massive changes to the point of causing us to reflect on the true value of a product that is consumer dream for everyone.

Unfortunately, the same proportion in which the technology offers attractions for our consumption, modern cars, with engines powerful, bold and futuristic design, cars no longer the main stars of the show and have become adjuncts of scenery too cold, financial landscape.

The car has ceased to be a product of social value can satisfy the desires and dreams of more demanding consumers, and has become merely a means of selling money.

That's right! In Brazil, the car has become the primary tool for selling credit. And that really has me worried excessively, because the stores and car dealers are leaving their main focus is to sell their cars and are turning into banks and financial institutions.

The focus is to sell financial contracts. Vendors are commissioned by funding more than the sale of the car. No matter the more the customer's taste for this or that model, what matters is whether the provision will fit in your pocket.

This truth comes out when the customer enters a store and want to buy a vehicle in sight. There is no interest in making the sale by the store, especially when cars are turning faster. How far have we come! The client with money in his pocket, looking to buy a product that, among all other products, makes it extremely pleasant, motivated and with an expectation of achievement to envy any time of consumption, is not rewarded by an efficient service, for their desire is not to finance the purchase.

It is true that the automotive market accounts with a large share of the economy and one of the most important levers for acceleration and development of the country. We also know that credit lines are excellent opportunities to make the acquisition of vehicles and fuel essential for running this powerful economic engine that is the auto market.

However, we can not allow the values change. We must not exchange the pleasures of a healthy negotiation, where the main focus should be to the mutual satisfaction between customer and company, what we call a win-win sale, to accept that companies should refuse to serve efficiently and effectively to meet desires and dreams of their customers and amaze them, surpassing their expectations and getting them.

Selling cars is much more than a cold business transaction, it is much more than the sale of a financial contract. Selling cars is part of the consumer dream client is part of the history of the people.

So may I express an appeal to companies that sell vehicles that do not cease to be sales consultants for their clients. Do not miss the pleasure of serving its clients with excellence, and not ignore those who do not want to pay, because this function belongs to the banks and not the dealers or shops vehicles. Do not change the values in that market so charming.